1. Collection of Information

Types of Information Collected: We collect various types of personal information, including names, contact details, business-related information, and user behavior data on our website to enhance user experience and functionality.

Methods of Collection: Personal information is collected through secure platforms like encrypted drives, chats, and third-party analytics tools. We obtain explicit consent from all users for tracking and data collection, with mechanisms in place for users to withdraw their consent at any time. Data is anonymized wherever possible to protect your privacy.

2. Use of Information

Purpose: The collected information is used to provide support, deliver services, and conduct marketing activities based on user preferences. Additionally, we use behavioral data to better understand website interactions and improve functionality and user experience. This data allows us to personalize our website and communications effectively.

3. Data Sharing and Disclosure Third-Party Services: We work with third-party providers for functions such as emailing, customer relationship management (CRM), and analytics. Specifically, we use tools like Smartlook to analyze user interactions on our website. These third-party providers comply with stringent privacy standards and apply robust security measures (e.g., encryption) to ensure the safety of your personal information. We do not sell or rent your data to third parties.

Legal Requirements: We may disclose personal information if required by law or to protect our rights, property, or safety, as well as those of our clients and the public.

4. Data Security

Security Measures: We employ industry-standard security practices, including encryption, up-to-date servers, and regular compliance training for our staff, to prevent unauthorized access, data breaches, and misuse of personal data. Information shared with third-party providers is likewise protected through secure transmission protocols.

5. User Rights

Access and Control: You have the right to access, modify, delete, or receive a copy of your personal information in a portable format. Requests can be made through our customer service channels, and we strive to fulfill requests promptly while verifying your identity to protect your data.

6. Cookies and Tracking Technologies

Purpose and Consent: We use cookies and tracking technologies to support website functionality, retargeting ads, providing relevant offers, and understanding user behavior to improve our services. We rely on your consent to enable cookies and behavioral analytics, and users can opt in or opt out of specific tracking types through their browser settings or our cookie consent banner. This choice respects your preferences while allowing us to enhance your user experience where possible.

7. Data Accuracy

Commitment to Accuracy: We strive to maintain accurate information to ensure that our services are relevant to you. If you notice any inaccuracies in your personal data, please contact us to update it.

8. Compliance with Legal Obligations

Privacy Officer: A dedicated Privacy Officer oversees our compliance with Canada’s Privacy Laws, including PIPEDA. For any inquiries or privacy-related concerns, you can contact our Privacy Officer at [email protected].

9. Data Retention

Retention Period: Personal data is retained for up to two years or as required by law. Behavioral data collected through analytics tools, like user interactions, is stored for a maximum of two years to help us enhance website functionality and user experience, after which it is securely deleted or anonymized if no longer needed.

10. Children’s Privacy

Policy: We do not knowingly collect personal information from children under the age of 13. If such information is inadvertently collected, it is deleted promptly upon discovery.

11. Links to Other Websites

Third-Party Links: Our website may contain links to external sites not operated by us. We are not responsible for the privacy practices of these sites and encourage users to review their respective privacy policies.

12. Handling Privacy Breaches

Breach Response: In the event of a data breach, we will notify affected individuals promptly and take immediate steps to mitigate any potential harm. Our breach response procedures align with PIPEDA’s guidelines to ensure transparency and timely communication.

13. Modifications to the Policy

Updates: This Privacy Policy may be updated periodically to reflect changes in our practices or regulatory requirements. We will notify users of significant changes through our website or direct communication.